Before embarking on the job search trail you need to be prepared to communicate to any audience at any time, who you are, what distinguishes you in your work, and what type of work or job opportunity you are seeking.
Think about it. In all your search activities, whether preparing a resume, contacting recruiters and hiring managers, or interviewing, you need to be ready to speak confidently about yourself, often in pressured situations when you have only one chance to “make the sale”. For many people this is clearly out of their comfort zone.
What would you say if you stepped onto an elevator in a high rise office building only to find yourself face to face with the corporate executive who had the power to influence your future with an organization that you have been targeting? How would you respond when you hear the question… “Tell me about yourself”. You only have a few moments before the elevator doors open to make a positive impression. This conversation could make the difference between landing the job or not. So, doesn’t it make sense to be prepared?
The great thing about the “elevator speech”, is that once you write one, you can use it in many different circumstances including interviews and it can also be modified and incorporated into your resume.
You should begin by introducing yourself, followed by a brief description of your professional expertise or key competencies, some key accomplishments which distinguish you from others in your field, and the type of work or position that you seek. Finally, close by providing your audience with a snapshot of how you do your job. Remember employers want to know more than what you can do for them. They want to know if you will fit their culture or if you are likely to become a high maintenance employee.
College graduates can modify this model where necessary to incorporate their academic experiences and achievements. Just remember to include an illustration of capabilities that can readily transfer to the corporate environment.
Sounds difficult? It is, if you try to do this cold and under pressure. However, the task becomes a lot easier if you prepare and become so familiar with what you will say that it flows. Be careful. Work on a natural flow. Avoid sounding “rehearsed”. Practice before someone who can give you positive and constructive feedback, and guide you to become more relaxed as you tell your “story”.
Bottom line, don’t be caught tongue tied. Take time for the elevator. It will serve you well.
Are you ready to talk about yourself to a prospective employer? Try it…does it flow or are you stumbling? Let’s work on it together. Norma Sweeny
