Every time you leave the house in the morning you know where you want to go. You have a plan. You have a goal with a plan that guides your steps and gives you direction. Otherwise you just wander around! Makes sense, right?
Then it also makes sense that every job seeker needs a plan. In this video, Katherine Burik describes a job search marketing plan as a map or a strategy of your goal and how you plan to achieve your goal. She shares some elements you should include in your job search marketing plan.
You need to be clear on:
- What you want, in a few phrases?
- What makes you qualified to have what you want?
- Who you should talk to?
- What companies employ such a person?
- What you are willing to do to get what you want?