Everyone has a brand, whether they know it or not. You will be more successful in your career and your job search if you manage your brand to leverage it to display you at your best advantage. It is easiest to start with your resume.
Creating a resume is a process. As you identify the accomplishments related to your goals you will discover who you are and how you want to present yourself. Listen to Dan Toussant describe how to use your resume to support your brand:
Identify the key words that tie your background and experience to the job you seek so recruiters can find you too.
Link those key words to other aspects of your job search campaign. Your business cards and all social media imprints should include the same key concepts that make you unique.