Keywords are words the employer uses to describe the position you want to hold.
You need to do some research to figure out the correct keywords for the position you want. This is important whether you want to find another job or just want to use the Internet and social media to learn and grow within your current position.
You can find keywords in the job descriptions employers post for position like the ones you would like to hold. The words you see consistently used to describe the position are the keywords!! Put those keywords in your social media profiles so you can get found.