Joe called the other day for help preparing for an interview. He sent me his resume and I looked him up in LinkedIn. Was this two different people? Joe’s resume was nothing like his LinkedIn profile.
Which was the correct reflection of Joe’s experiences?
Resumes are not the same today as they were even as recently as 10 years ago. Resumes are almost a marketing piece, something you leave behind at an interview. But it is still important that this tool reflect your brand.
Your brand is the full picture of who you are. Everywhere people look they should see the same consistent brand describing you – your business cards, your resume, your LinkedIn profile. Otherwise you miss opportunities and risk leaving the wrong impression.
Remember the many ways LinkedIn is used – to get noticed, to network, and to learn. Do not delude yourself. LinkedIn is the first place employers look when they get a resume or when they meet someone while networking. When they run back to their computers or pull out their smart phones and look you up on LinkedIn what will they see?
Your LinkedIn profile is your career home base. If it doesn’t reflect who you are then you are missing opportunities to get noticed, network, and learn. This is true whether you are looking for a job or not.
The LinkedIn algorithm sends you useful information but only if it understands what you value. If your LinkedIn profile does not reflect who you really are then you could be getting all sorts of goofy information from LinkedIn.
People connect with you to share what you know. Or rather they attempt to connect with the person they see on LinkedIn. If that profile does not describe who you are and what you bring to the table then you could be missing people or getting odd requests to connect that do not make sense.
You learn by interacting with people who share your interests. If your profile does not reflect your interests and experiences then you will not connect or interact with people who can enhance your life
There are lots of reasons to have a LinkedIn profile that is consistent with your experiences. Take a few moments to create a consistent brand!