Are you hesitant or stumped on what to post on LinkedIn?
“Who wants to listen to little old me? What do I know that anyone else cares about?”
Doubts like that run rampant like mushrooms in the undergrowth. Doubts can be catchy. We can’t let that happen.
Everyone has a reason for being in their role. There is a reason the company pays you to do that job. You must know something or add some value. Perhaps you don’t realize you are sitting on a gold mine of information ripe for the sharing!
Social media is about sharing what you know with other people. Everyone has something to add, even you!
There are many reasons to share what you know. Sharing what you know establishes you as a “thought leader”, someone of substance who is worth listening to. Sharing comes back to you in abundance. Helping others for the sake of helping makes the world a better place. Sharing gives you an outlet for your thoughts and is a great way to learn. It is a way to participate in the virtual conversations swirling in the social media forest.
You don’t have to be a job seeker to share what you know. You just have to be a professional.
Sharing what you know is called “content” in social media world. Content comes from anywhere. From previous articles you’ve written or documentation of professional conversations. Someone asked me a question the other day. You can be sure that question will show up in something I write somewhere! It is just too good to keep to myself.
You can share your point of view about a topic in your field. Many people sharing their points of view is a great way to grapple with something controversial in your field. Eventually a new idea will emerge that will be the new solution. Maybe you have that idea in you right now?
Find interesting ideas to share in articles you read or listen to anywhere – newspapers, podcasts, tv shows, YouTube videos, Pinterest, Snap Chat, etc. Social media is filled with fascinating ideas just waiting to be shared to a wider audience.
When you share your own article on LinkedIn, the keywords included in the articles enhance your visibility and support your claim that you are good at what you do.
Here are some tips on how to get started sharing what you know:
- Start reading online or in journals or in LinkedIn Groups or in LinkedIn Pulse – anything that strikes your fancy.
- Share something interesting. Find something interesting and share it with your LinkedIn connections. That is a small start.
- Make comments. When you get bolder you can share a comment. Start small with a compliment or a thank you. “Thanks for sharing, Jane” or “I completely agree, thanks for sharing”.
- Ask a question in a Group then follow up on the responses with comments and thank-you’s.
- Write an article. It doesn’t have to be big. It can be just a few words on a topic that is important to you in your profession or in your personal life. Post it in your update section on your LinkedIn profile.
- Write a LinkedIn SlideShare. Is there anything interesting in your field that you can learn from? I bet you have information that can add to knowledge in the world. Prepare a simple SlideShare PPT to share with the world. Attach it to your profile so your thoughts enhance your reputation.
Be bold. Get out there and share what you know!