Do you use Photos to Express your Personal Brand?
Mark got a job!!! A wonderful job that was exactly what he wanted. He said the background photo he chose for his LinkedIn profile made the difference in separating him from all the other candidates. Mark added a background photo of his son playing baseball. The hiring manager also has a son playing Little League baseball. That photo became a great conversation starter!
What does your LinkedIn profile say about you? Does your LinkedIn profile offer anything interesting for someone to latch on to as you network for a new opportunity? If you do not have a good answer to either of these questions, perhaps you are missing an opportunity.
LinkedIn offers us a perfect opportunity to create a personal brand describing “you” as a person, “you” as a professional and “you” as a future asset to some organization. What will you do about this opportunity?
My profile background photo describes the books I have written using the colors that make up my brand along with my logo. My personal background photo is the same as my company background photo and is consistent with my website, www.InterviewDoc.com. Maybe it is easier when you have your own business but everyone can do this.
I have some great examples:
- A federal employee responsible for building government buildings used pictures of the artwork at her favorite construction project.
- A marketing person has a gorgeous picture of her ancestral home in Korea.
- A client starting his own technical consulting business has his logo and colors on a background of stars.
What image represents the brand you are putting out there? Be like Mark and create a solid, consistent, interesting personal brand that attracts people TO your profile! This wonderful article can walk you through it – How to Create a Custom LinkedIn Background.